• Introduction
• Overview
• Expert Speak
• Photo Gallery

EXPERT SPEAK

“All economic progress comes from a single source increased efficiency or productivity. It is not often realised, but to my mind, the scope of design is as important as technology and management in providing the efficiency and productivity that leads to economic progress. Good design cuts costs, improves functionality, creates a desire to possess and purchase and permits technology to be translated into successful products that have consumer appeal. Design, thus, together with technology and management is a determinant of progress. Design has another aspect. The manifestation of style, elegance and aesthetics, through good design brings to the fore the best in mankind in terms of motivation, inspiration, aspiration, pride and achievement and can charge and change societies and nations alike.

Darlie Koshy's book ‘Indian Design Edge' brings alive the impact the design revolution in India is making on India 's transformation.”

Mr. Adi Godrej – Chairman, Godrej Group

“Dr. Koshy's new book is indispensable reading for anyone interested in the emergence of India as a design power and the unique contributions it will make to our global economy through design.”

Dr Mark Breitenberg
Dean, Humanities & Design Sciences
Art Center College of Design
President-Elect, ICSID
(International Council of Societies of Industrial Design)

“ India has the potential to change the world in so many different ways.

The nation already has a reputation for being a leader in so many fields and economic growth is strong. Design is now one of the big opportunities that India has the potential to develop and showcase, the economy continues its rapid development. Indian Design Edge ¬ Strategies for Success in a Creative Economy maps the potential for change and gives strong guidance on what can be achieved and how best to achieve it. I strongly recommend it”.

Martin Darbyshire
Managing Director
Tangerine London

India is now tremendously changing. The world was amazed by Tata Motor's success. In such India , holding the key of next success might be design.

This book is a "message for tomorrow" by the author who has been long time active in worldwide arena. He is saying that the era of "Design Democracy" has come. It is the very truth.

"Democratization of Beauty" and "Democratization of Value" are pioneering the future. I would like as many people as possible to read the book that showing the map to success through design.

Kazuo Tanaka
Takada , Japan

“Designed in India , Made for the World –with tradition and innovation becoming integrated along the way.”

OR

“Designed in India , Made for the World –a process that integrates tradition and innovation.”

OR

“Designed in India , Made for the World –a process where tradition meets innovation.”

Prof Carlos Hinrichsen
Director
School of Design DuocUC
Santiago , Chile
President, ICSID
(International Council of Societies of Industrial Design)

This book is a crucial guideline for National Design Policy in India which has meaningful initiative and to strengthen the relationship of design with industry and to place design sharply on the corporate agenda.

This book shows substantial contributions in graphic and communication design through the years, which made Indian design through upgrade of its infrastructure, educational programmes and national and international reach.

Prof. Hyang Eun Lee
International Cooperation Team Manager
Seoul Design Center

‘Can India discover its ‘Design Edge' and become a creative manufacturer for the world, rather than its factory..?' ‘Can India move from being a ‘Tailor to the West' to being a ‘Brand Creator..?' These are some of the important questions addressed by the author. This is such an exciting time for India and for the Indian Design Industry and the timing of this book could not have been better. I hope this book finds the right audience, who read, understand and act on its thought provoking ideas and recommendations. To the businesses, educational institutions and governments who hold the key to India 's emergence as a design power, I trust this book will start to unlock the doors and suggest a way forward for India to assert itself in the world of design.

Mr Brandon Gien
Executive Director
Australian International
Design Awards
Executive Board Member
Icsid
(International Council of Societies of Industrial Design)

This book is indeed a 'must' read for all design professionals. Dr.Koshy has brilliantly tried to communicate the power of design to one and all.
He highlights the need for India to become a creative manufacturer rather than being a factory to the world.

Truly inspirational work, I enjoyed reading it.

Mr Bhaskar Bhat
MD, Titan, Bangalore

Dr Darlie Koshy's “Indian Design Edge”, I believe, is a path breaking publication covering a wide range of issues which Indian design is facing today. I have known Dr Koshy, as a colleague and am amazed at his dynamism. To get Mr Ratan Tata to write the Foreword is in itself a testimony to the quality of Dr Koshy's book.

Hasmukh Shah

Can India assume leadership in the world of design? A new book, Indian Design Edge, by Dr Darlie Koshy, takes a “Hand on, Minds on” approach to this question. There are design case studies, historical milestones, policy perspectives, industry insights, and scenarios. A Foreword by Ratan Tata, one India 's industry titans, is added evidence that mainstream design is now taken seriously by mainstream industry.

John Thackara
Doors of Perception